5 Ways To Boost Your Sales

Creating a sense of urgency is a great way to increase online sales. A sense of urgency is a message to get the consumer to buy or use your service right now.

A lot of customers respond positively to limited edition or time sensitive offers. Other ways to drive conversions with urgency can be:

1. Setting deadlines.

These can be used in conjunction with discount codes, date or time a sale ends, setting deadlines for delivery times.

2. Using countdown timers.

Having set deadlines, try adding a countdown timer to ensure your customers notice them.

3. Highlight future price increases.

The threat of having to pay more tomorrow, prompts people to buy today.

4. Scarcity.

You can demonstrate scarcity online by highlighting when items are low in stock. You can take this a step further by setting up triggered emails to let customers know that items they’ve recently browsed are running low.

5. Using real-time behaviour.

For example, showing how many people are viewing a product as customers browse.

6. Notifying customers that their online cart will expire.

The prospect of losing time invested in filling their cart may help get shoppers over the pain of spending.

7. Flash sales.

A flash sale is an effective way to build urgency, boosting conversions and your bottom line.

8. Showing items that are out of stock.

Showing out of stock items can motivate people to buy other related items. That said, it’s important to get a balance.

If you have a very limited number of products – make sure your customers know. Make them aware that the longer they shop around they may end up missing out. The fear of missing out, also known as FOMO, can be quite a big incentive to buy now.

You can also offer bonus incentives if they take up the offer immediately.

Remember whatever road you choose – the sense of urgency amplifies already-present feelings of wanting something – it doesn’t create them.

If you want to sell more products or get more people to use your services, boosting the sense of urgency is the way to go. Making people feel as if they’re about to miss out on or lose a great opportunity is a powerful way to drive conversions.

Bonus tip: the urgency is best used in moderation. Don’t try to put pressure on your potential customers all the time, or they’ll stop taking your offers seriously or get turned off.

We see too many businesses lose customers because they focus too much on themselves, rather than trying to solve the problem the customer has.

Unless you are a really huge brand, most consumers won’t really care about your company per se – they are only interested in solving a problem or making their lives better.

Create a value proposition that’s yours and is the primary focus and reason customers should buy from you, and not your competitors.

Your value proposition can be broken down into 3 areas:

1: How your product/services solve your customer’s problems.

2: The specific benefits your product/service offers.

3: Why customers should buy from you and not a competitor.

Once you have your value proposition, make it immediately obvious. Have a careful look over your ads, landing pages and any content your customers see.

The greater the perceived value you can create surrounding your products or services, the greater the impact it’ll have to the bottom line.

Include trust signals to increase your sales and business. Trust signals, put simply, are features or qualities of your site that inspire trust in the mind of the customer.

Trust signals can include things like testimonials, reviews, star ratings, social proof, contact and communication details, badges and certifications, payment assurance, guarantees, etc.

Customer feedback has never been more important. With customer feedback you can build reviews and testimonials.

Hundreds of satisfied customers are considerably more influential than even the best-written sales content, so make sure you include testimonials and reviews from your most enthusiastic customers.

Unfortunately, a lot of businesses forget about the customer once they have made the sale.

Customer retention is something often talked about but rarely followed through properly. To increase sales volume online, make sure you have a thoughtful, considerate, genuinely useful follow-up procedure in place particularly for new customers.

Don’t forget about your existing customers as well. As soon as any customer has paid for your product or service give them some sort of attention. The more attention you pay to them after they’ve bought something, the more likely they are to become fiercely loyal customers in the future.

Even before a consumer has become as customer – if you can capture their details such as their email – you can follow them up and politely convince them to purchase your products. Make sure your emails aren’t “spammy”. It may be a 2 or 3 step process where your email may be more informative rather than the hard sell approach.

Getting masses of customers to your online shop or website isn’t the only or even most practical way to get sales. There are many ways you can reach potential customers through search engines and social media such as call only ads, completing forms, taking up offers, sending informational packs, etc even without taking them to your website.

Call only ads – for example through Google ads or Facebook ads, make it easy for prospects to simply contact your business. People who call you through call only ads are practically begging you to sell them something or solve their issue. Mind you, keep in mind your customers as this may not be for every business.

While some of these may not be new concepts to the seasoned business owner, we consistently see many businesses not using them to their full advantage.

If you want to seriously boost your sales, get in contact with Jetset Digital and see if we are a match for you.